The competition on the community group buying track has intensified. Recently, spent US$700 million to invest in the prosperity Fax Lists and selection of the top platform for community group buying, which has added another fire to the industry; then behind this dispute, as the core of the industry What are the current situation and pain points that deserve further attention and consideration? The role of community Fax Lists group buying channels. A bridge connecting the platform and users The picture below shows the whole process of the product.
The product has already increased the price six times to the end user, and the price has risen by at least 40% compared Fax Lists to the original cost. (Source: Founder Securities) In the community group buying model shown in the figure below, the group buying platform takes the goods from the upstream suppliers and finally gives Fax Lists them to the users. Only three price increases have been experienced in the middle; In this process, the head of the group plays a role as a bridge connecting the platform and users.
Use the private domain traffic of the head of the group to reduce the cost of customer acquisition Speaking of an advantage Fax Lists of the community group buying model, one of the most important points is that compared with the traditional e-commerce, the cost of acquiring customers for the first order is often dozens or even hundreds. The cost of acquiring customers will be relatively low, generally a few yuan, Fax Lists much lower than traditional e-commerce. Provide offline self-pickup sites In the first link of value reduction and intermediate price increase.