A good SEO team is only as good as the people on it, as they play a Image Manipulation vital role in the success of the business and the clients. After starting the SEO practice single-handedly at Havas Media and growing it to a team of 10+ (which brought in millions in revenue for our clients), then managing the team at Acronym, I learned a few things. Here are my top 11 tips for building and managing a great SEO team. 1. Create an environment Image Manipulation where people are always learning It's one of the most important things you can do for your team.
If your team feels they're not keeping up with the Image Manipulation latest advances in machine learning, artificial intelligence, content, etc., they're going to leave and find a new job where they will. At our weekly SEO meetings, we always have roundtables on what's new in SEO and we share our experiences. The team also prepares presentations on a wide variety of SEO-related topics and we critique everyone's presentations and provide feedback, which helps each team member improve and grow. Advertising Continue reading below It's also Image Manipulation always a good idea to give team members topics they might not be exposed to, like local search, etc.
2. Always keep your team on top of what's going on so Image Manipulation they feel part of something big If you win big accounts, let them know and let them do audits and help with new business pitches or RFIs and RFPs. Conversely, if you are losing business, let them know why you lost the business and see if there is a common theme so Image Manipulation you know what you need to do to improve or can fix the problem at the top. with the management team.