Hosted by singer Alicia Keys, the show was broadcasted through five cities - New York, Milan, Tokyo, Seoul and Shanghai - presenting a digital experience that guided viewers through each city in a multimedia concept.

As the programme enters its third year, Moncler Chief Executive Remo Ruffini sees going beyond ready - to - wear as the key to keeping the model fresh.

On the first floor, dedicated to the women's collection, the honey - colour oak wood paneling is punctuated by gilded picture frames, evoking old - world charm while at the same time transforming the perspective.

Although confusingly presented - especially when Will Smith, Moncler's big advertising representative, passed through and took his bows as the event began - this was a fierce contender for Moncler Jackets most powerful collection of this year's Genius crop.

At first glance, the collection is easily identifiable as Moncler, full of the iconic puffed - up silhouette and eye - catching patches. The collection revolves around the idea of contrasts: transparent opaque, quilted plain, matt shiny, water land.

So I would say thank you for the understanding. Hideaki Yoshihara and Yukiko Ode of Hyke hit on a fresh aspect of Moncler's history to riff on in their first Genius collection.

"I have always loved opposing ideas and the tension between two extremes, so exploring the ideas of heavy and light in this collection helped to push the development process further," Green says.

Working with Moncler is very easy." So said Fujiwara of a collection that incorporated personal passions that included a biker made in conjunction with Lewis Leathers (so a double collaboration); a bomber embroidered with the cover art from Kool & the Gang's Spirit of the Boogie; and a sweater featuring the longitude and latitude of Fujiwara's favorite restaurant in Paris, L'Ami Louis.