The "vip member" Tab carries membership category email list services and user payment functions (it is the most important module for the commercialization of iQIYI products); "My" Tab carries the function of combining various functional modules and contains various incentive systems; 1. iQIYI product business channel and user value development path iQIYI is a product that users will pay directly and use frequently. Content module, comprehensive content, divided into three parts, video content (long, short, live broadcast), reading category email list content and knowledge paid content.
Community module, divided into category email list bubble circle, hot spot (short video) Paid module, divided into vip membership, knowledge payment and live broadcast reward (singularity recharge) iQIYI acquires video content through multiple channels, retains users through Bubble Circle and iQIYI account, and finally realizes commercial realization through membership services and knowledge payment. ▲ iQIYI user value growth path Dismantling all possible paths of iQIYI's user value growth from the user value growth category email list path is as follows: Registration ->
Consumption Register -> Watch Video Content -> Consume category email list Registration -> Community Publishing Content -> Consumption Register -> Watch Video Content -> Publish Community Content -> Consume Register -> watch video content -> browse community content -> publish community content -> consume For products, the high-value behaviors of users mainly include: Browsing content: browse, comment, post barrage, subscribe, favorite, follow; Browse community content: add circles, comment, like, follow; Creation category email list content: publish pictures/videos.