Once you gather enough information about your mailing list, it is time to group them according to relevant attributes. You can segment your mailing list by demographics, psychographics, interests, email behavior, etc. Segmentation is very important as it has a direct impact on your email marketing program's ROI. Personalize your emails.

Studies have shown that emails that have the recipient's name on the subject line are more likely to be opened than ones that don't. And personalization doesn't stop with writing the recipient's names on your messages. Personalizing mailing list your emails means that you take the data you gathered about your customer and tailor-fit the email that you will send them based on that information.

No, you don't need to write a different email for every person on your mailing list, you just need to put them in the right group with similar attributes. You need to make sure that you are giving your customers exactly what they want. This way, your customers will be more likely to respond positively to your emails. Make sure your emails get delivered.